Carlos Ayala, Founder of Project Gear, based in Los Angeles, CA. Our mission is to empower future generations to build themselves up through self-growth and community. Our t-shirt, tank tops, and accessories represent people from all over the world, family, and customers hustle to evolve. Our products create a community with a clear message: We are our greatest lifelong project that we will forever work on.
"PROJECT" represents the self as a work in progress, always striving to be the best version of ourselves.
Influencing future generations to "Build Yourself Up"
"Project Gear" reflects where you're from and who you are.
"Resilience, Unity and Growth"