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  • Carlos Ayala, Founder of Project Gear, based in Los Angeles, CA. Our mission is to empower future generations to build themselves up through self-growth and community. Our t-shirt, tank tops, and accessories represent people from all over the world, family, and customers hustle to evolve. Our products create a community with a clear message: We are our greatest lifelong project that we will forever work on.

  • "PROJECT" represents the self as a work in progress, always striving to be the best version of ourselves.

  • Influencing future generations to "Build Yourself Up"

  • "Project Gear" reflects where you're from and who you are.

  • "Resilience, Unity and Growth"